Ziyad Brothers Importing goes to great lengths to educate its customers and consumers. The company develops planograms for as little as one or two shelves because most mainstream retailers are not willing to give a four- or eight-foot shelf until the product sells. The company also offers retailers a smaller case pack than it would an ethnic store because of shelf space limitations.
Ziyad Brothers Importing has the exclusive rights to import 22 brands, including Puck Danish cheese products, Regal Picon and Kiri French cheeses, Vimto Cordials and sparkling drinks from England, Al Ghazal vegetable ghees from Jordan and Ghandour products from Lebanon. It carries a full line of halal meat products and owns 10 brands that it produces internally.
Because of this, Ziyad Brothers Importing is continuously researching and talking to consumers to find out their likes and dislikes before launching new products. The company recently debuted six new items at the Winter Fancy Food Show in San Francisco, including three quick marinades and three heat-and-serve pilafs.
Today, Ziyad Brothers Importing distributes to 46 states and six countries, and imports and distributes more than 1,200 items. In addition to its headquarters, the company also operates a warehouse on the East Coast and is actively pursuing locations in California for a third, 200,000-square-foot facility.
Ziyad Halal Marshmallows
Ziyad Brothers Importing